Primary & Ancillary Identities

Freestanding sign: A sign that is not attached to a building. Monument Sign: A ground sign with low overall height. Legibility: How easy a sign is to read. This is based on the characteristics of letters, numbers, and characters that make it possible to differentiate one from another. Open Channel Letter: A letter that has no face, though a clear face may be used to protect internal components. If illuminated, the light source is visible. Pole or Pylon Cover: An enclosure for concealing and/or decorating poles or other structural supports of a ground sign. Projecting Sign: A building-mounted sign that projects from and is perpendicular to the building’s fascia. Push-Through: A letter or logo that is cut out of a backing material as thick or thicker than the sign face. The material is then mounted on the inside of the sign face so that it is flush with or extends through and beyond the front of the sign face. Readability: All of the characteristics of the letters, numbers, and symbols that allow the observer to perceive the right message. Retroreflective: The quality of a surface that reflects light directly back toward its original source. Wayfinding: A type of sign that allows users to find their way, using information provided along the travel path.

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corporate hospitality education residential sport entertainment healthcare government retail public space

Experiential Systems is an environmental graphic design firm working with stellar partners in architecture, urban design, and private clientele.

Research & Planning

Cities, large campuses, and urban environments are all complex adaptive systems. Working with stellar partners in architecture and urban design, we identify thematic or formal contexts, user profiles, and circulation paths to inform a strategy which works for agents and users of the system.

Environmental Graphic Design

Connecting people to place; the visual system(s) communicating identity and information tuned to the patron's/user's experience within built environments. Placemaking, EGD, Code Compliance, Life Safety, etc.


Placemaking is a cooperative, multi-faceted approach to the planning, design and management of public spaces. We work with all stakeholders such as architects, owners, and developers to bring experiential places to life, enriching the patron's and or user's interaction with the space.


Thoughtful wayfinding information systems guide people environments; complex built environments, public realms, and urban centers. Higher Education & Health Care Facilities. Luxury Residential & High End Corporate Campuses. Bio-Medical & Research Facilities. Federal & Local Government.

Architectural Signage

Complimentary architectural signage and sign system design and planning. Historic Preservation, Overlay Districts, Master Sign Programs, and Branded Environs. Available from discovery and design development through documentation & tender management.

Signage Design

Experienced design of identity systems for a broad range of industries. Corporate Brands, Retail Storefronts, Mixed Use Developments, Higher Education, Health Care, and other Institutions all inherently require sign identification. Creating highly visible landmarks for over 20 years.

Sign Systems

Experiential Systems is your semiotic expert. Hassle free planning and programming of complex architectural signage systems. Complete hierarchical analysis covers room identification, code compliance, life safety, and wayfinding from every path of travel.

Graphic Design

Strikingly bold or subtly conservative we craft visual content to communicate your message. We provide marketing & advertising lock ups, technical illustrations, architectural renderings, and interactive & immersive solutions.

3D Modeling

Strengthening the quality of the design intent is the translation from concept to to a modeled visualization anyone can easily digest. Prior to building a million dollar solution, we afford you the luxury of testing the impact of such with fly-through, AR, and or VR mock ups.

corporate hospitality education residential sport entertainment healthcare government retail public space