1. what one should fall in love with.
2. a methodical series of actions and steps taken to ensure client satisfaction.
Data collection and analysis of the built environment. A quest to identify thematic or formal context, user profiles, and circulation paths to inform strategy.
Exploration of visual styling, materiality, and form. Laying the framework of information hierarchy and aligning with a communication strategy informed by user interaction.
Advancing an approved concept direction, thoroughly validated, vetted, and refined to the tune of the built environment. Informed by solid planning and costing.
Design intent & performance specifications detailed with clarity. Thorough preparation and documentation easily translated to fabrication ready.