Public Space

Trailblazing & Decision Points

User Analysis

Informing the framework of information hierarchy is all about the patron. There's an art to complimenting architectural cues and natural pathways within an environment. Crafting useful messaging for the User is not meant to detract, but add to their experience.

Arguably, the best public spaces reward the patron's visit in numerous ways including useful information, interpretive graphics, and themed community spaces.

User analysis is an important part of creating a successful wayfinding system. It requires looking at both the organizational and human psychology behind how users interact with a space.

A space typically provides architectural cues and natural pathways and good analysis helps with crafting useful messaging that adds to the user's experience.

Restated, a well-designed wayfinding system should provide the user with useful information, interpretive graphics, and themed community spaces that reward their visit. By taking the time to analyze how users interact with a space, a wayfinding system can be designed to meet their needs and create a memorable experience.

Architect: NBBJ, Brighview LAOwner’s Representative: City of Irvine, FivepointEmployer : SQPEG

Decision Point Analysis

Examine the decision points and refine the nomenclature. Connecting the destinations through the visual layer of the user's paths.

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For centuries, brands, logos, and signage have been used to communicate messages and build relationships with patrons.

From the ancient Egyptians who used hieroglyphics to communicate with their gods, to the Romans who used symbols to identify their public spaces, to the modern day companies who use logos to represent their brand, signage has been an integral part of human communication and culture.

Today, signage is used to inform, guide, and entertain people in a variety of settings, from public parks and museums to retail stores and corporate offices. By understanding the history of brands, logos, and signage, businesses can create an effective user analysis that informs the framework of their information hierarchy. This user analysis will help businesses craft engaging messaging and create a memorable experience for their patrons.

Experiential Systems is an environmental graphic design firm working with stellar partners in architecture, urban design, and private clientele.

Research & Planning

Cities, large campuses, and urban environments are all complex adaptive systems. Working with stellar partners in architecture and urban design, we identify thematic and formal contexts, user profiles, and circulation paths to inform a strategy which works for the agents and users of the system.

Environmental Graphic Design

Connecting people to places through the visual systems communicating identity and information. Staying tuned to the patron's/user's experience within built environments. Placemaking, EGD, Code Compliance, Life Safety,etc.


Placemaking is always a cooperative, multi-faceted approach to planning, design and management of public spaces. We work with all stakeholders like architects, interior designers, furniture & fixture designers, and owners. To bring experiential places to life we’re typically enriching the patron's and or user's interaction.


Thoughtful wayfinding information systems guide people through environments. Complex built environments, public realms, and urban centers have ever evolving systems. They’re found everywhere including City Centers & Entertainment Districts, Higher Education & Health Care Facilities, Luxury Residential & High-End Corporate Campuses, Bio-Medical & Research Facilities, and Federal & Local Government Complexes.

Architectural Signage

Complimentary architectural sign system design and planning. Historic Preservation, Overlay Districts, Master Sign Programs, and Branded Environs. Available from discovery and design development through documentation & tender management.

Signage Design

Experienced design of identity systems for a broad range of industries. Corporate Brands, Retail Storefronts, Mixed Use Developments, Higher Education, Health Care, and other Institutions all inherently require sign identification. Creating a highly visible landmark or and eye catching gem of a sign supports a location’s success.

Sign Systems

Experiential Systems is a valuable semiotic resource. Hassle free planning and programming of complex architectural signage systems. Complete hierarchical analysis covers room identification, code compliance, life safety, and wayfinding from every path of travel.

Graphic Design

Strikingly bold or subtly conservative we craft visual content to communicate your message. We provide marketing & advertising lock ups, technical illustrations, architectural renderings, and interactive & immersive solutions.

3D Modeling

Strengthening the quality of the design intent is the translation from concept to a modeled visualization anyone can easily digest. Prior to building a million-dollar solution, we can test the impact of such with rigor.

corporate hospitality education residential sport entertainment healthcare government retail public space